HarperCollins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Price: AED 95.00
(as of Sep 05, 2025 19:33:46 UTC – Details)

The bible for bringing cutting-edge products to larger markets―now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life C

Publisher ‏ : ‎ Harper Business
Publication date ‏ : ‎ 28 January 2014
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
Print length ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0062292986
ISBN-13 ‏ : ‎ 978-0062292988
Item weight ‏ : ‎ 227 g
Dimensions ‏ : ‎ 13.49 x 1.65 x 20.32 cm
Best Sellers Rank: #11,704 in Books (See Top 100 in Books) #7 in Psychology Reference #8 in Project Management #25 in Small Business
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