The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

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E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business t

From the Publisher

About the Book:

E-Myth: The myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

About the Author:

Michael E. Gerber is a true legend of entrepreneurship. He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

ASIN ‏ : ‎ 0887307280
Publisher ‏ : ‎ Harper Business
Publication date ‏ : ‎ 29 March 2001
Edition ‏ : ‎ 3rd revised edition
Language ‏ : ‎ English
Print length ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 9780887307287
ISBN-13 ‏ : ‎ 978-0887307287
Item weight ‏ : ‎ 294 g
Dimensions ‏ : ‎ 13.49 x 1.65 x 20.32 cm
Best Sellers Rank: #3,146 in Books (See Top 100 in Books) #5 in Business Research & Development #6 in Work-Life Balance in Business #7 in Small Business
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