THE LEAN STARTUP

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The International Bestselling Sensation Most New Businesses Fail. But Most Of Those Failures Are Preventable.The Lean Startup Is The Approach To Business That’S Being Adopted Around The World. It Is Changing The Way Companies Are Built And New Products Are Launched.The Lean Startup Is About Learning What Your Customers Really Want. It’S About Testing Your Vision Continuously, Adapting And Adjusting Before It’S Too Late.Now Is The Time To Think Lean.The Lean Startup Changes Everything – Harvard Business Review

From the Publisher

How The Book is Organized

VISION: Vision makes the case for a new discipline of entrepreneurial management. Identify who is an entrepreneur, define a startup, and articulate a new way for startups to gauge if they are making progress, called validated learning. To achieve that learning, we’ll see that startups – in a garage or inside an enterprise – can use scientific experimentation to discover how to build a sustainable business.

STEER: Steer dives into the Lean Startup method in detail, showing one major turn through the core Build- Measure- Learn feedback loop. Beginning with leap-of-faith assumptions that cry out for vigorous testing, you’ll learn how to build a minimum viable product to test those assumptions, a new accounting system for evaluating whether you’re making progress, and a method for deciding whether to pivot (changing course with one foot anchored to the ground) or persevere.

ACCELERATE: In Accelerate, we’ll explore techniques that enable Lean Startups to speed through the Build- Measure- Learn feedback loop as quickly as possible, even as they scale. We’ll explore lean manufacturing concepts that are applicable to startups, too, such as the power of small batches. We’ll also discuss organizational design, how products grow, and how to apply Lean Startup principles beyond the proverbial garage, even inside the world’s largest companies.

Publisher ‏ : ‎ Other
Publication date ‏ : ‎ 1 January 2011
Edition ‏ : ‎ Trade Paperback
Language ‏ : ‎ English
Print length ‏ : ‎ 350 pages
ISBN-10 ‏ : ‎ 0670921602
ISBN-13 ‏ : ‎ 978-0670921607
Item weight ‏ : ‎ 412 g
Dimensions ‏ : ‎ 15.3 x 2.5 x 23.4 cm
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