World Scientific Publishing Company Services Marketing: People, Technology, Strategy (Ninth Edition)

Price: AED 365.14
(as of Sep 07, 2025 15:17:13 UTC – Details)
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor’s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
Publisher ‏ : ‎ World Scientific Publishing Co Inc (USA)
Publication date ‏ : ‎ 28 October 2021
Edition ‏ : ‎ 9th
Language ‏ : ‎ English
Print length ‏ : ‎ 684 pages
ISBN-10 ‏ : ‎ 194465982X
ISBN-13 ‏ : ‎ 978-1944659820
Item weight ‏ : ‎ 1.37 Kilograms
Dimensions ‏ : ‎ 21.41 x 2.39 x 27.79 cm
Best Sellers Rank: #141,403 in Books (See Top 100 in Books) #75 in Service Industry #495 in International Business & Investing #856 in Marketing
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