The Illusion of Choice: 16 1/2 psychological biases that influence what we buy

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The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice.
Publisher ‏ : ‎ Harriman House Publishing
Publication date ‏ : ‎ 28 March 2023
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 0857199749
ISBN-13 ‏ : ‎ 978-0857199744
Item weight ‏ : ‎ 1.05 Kilograms
Dimensions ‏ : ‎ 13.84 x 1.27 x 21.46 cm
Best Sellers Rank: #38,448 in Books (See Top 100 in Books) #20 in Media & Communications Industry #70 in Advertising #111 in Running Meetings & Presentations
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