The Business of Design: Balancing Creativity and Profitability

Price: AED 164.17
(as of Sep 08, 2025 05:31:15 UTC – Details)
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between.
Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today’s ultracompetitive marketplace.
Publisher ‏ : ‎ Princeton Architectural Press
Publication date ‏ : ‎ 15 November 2018
Edition ‏ : ‎ 2nd ed.
Language ‏ : ‎ English
Print length ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1616899980
ISBN-13 ‏ : ‎ 978-1616899981
Item weight ‏ : ‎ 953 g
Dimensions ‏ : ‎ 21.08 x 2.67 x 26.16 cm
Best Sellers Rank: #61,174 in Books (See Top 100 in Books) #47 in Architectural Drafting & Presentation #55 in Architecture Reference #172 in Workplace Culture
Customer reviews: 4.6 4.6 out of 5 stars 162 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });