10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.
Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.
From the Publisher
ASIN : B0BGK74SR5
Publisher : Hay House Business
Accessibility : Learn more
Publication date : May 9, 2023
Language : English
File size : 1.9 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 288 pages
ISBN-13 : 978-1401969967
Page Flip : Enabled
Best Sellers Rank: #15,335 in Kindle Store (See Top 100 in Kindle Store) #14 in Motivational Business Management #22 in Personal Success in Business #28 in Business Motivation & Self-Improvement (Books)
Customer Reviews: 4.6 4.6 out of 5 stars (2,391) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
12 reviews for 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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Original price was: $33.00.$11.99Current price is: $11.99.
Gen –
Transformative and Practical—A Must-Read for Entrepreneurs and Visionaries
Dan Sullivan and Dr. Benjamin Hardy’s 10x Is Easier Than 2x is a game-changer for anyone looking to achieve exponential growth in their business and personal life. Unlike traditional productivity books that focus on doing more, this book flips the script and shows how focusing on the right things can make extraordinary results feel not only attainable but inevitable.The concept of thinking 10x rather than 2x is more than just a mindset shift—it’s a complete overhaul of how we approach decision-making, priorities, and energy. Hardy illustrates these ideas with practical examples and actionable steps, weaving in psychological insights and real-world stories that resonate deeply.One of the most valuable takeaways is how narrowing your focus and eliminating distractions actually amplifies your impact. The advice is both counterintuitive and liberating: You don’t need to hustle harder; you need to align your efforts with what truly matters.Whether you’re an entrepreneur, a leader, or someone striving for big goals, this book will push you to rethink your limits and challenge your old ways of thinking. It’s a thought-provoking, empowering read that I’ll return to again and again.Highly recommended for anyone ready to level up their life by working smarter—not harder. It’s a classic in the making.
John McCain –
Must read
Lets you get your mind straight on things you need to do and how to prepare for them. Outstanding book
Antonio DiDomenico –
Leveling Up
Great book for those seeking to achieve an extraordinary level or success. It has many concepts that you can apply immediately to your life and business.
Peter Neeves –
Very good, far short of great
There’s a lot of great stuff, interesting, informative, useful, and potentially life changing. Unfortunately, there are significant issues as well. The book was not well edited, an author who preaches quality over quantity shouldn’t put out work with numerous typos and errors. The book’s structure appears to be rambling repetition. Ben doesn’t say anything twice, he repeats himself far more often than that. The bait and switch is that the book was apparently written entirely by Hardy, while Sullivan is presented as the lead author- capitalizing on his greater name recognition, a sleezy play at best. Yet I present it 4 stars for sufficient useful material that its numerous faults can be overlooked. I am glad I read it, I just wish Hardy had done the job he’s capable of doing and not this marginal quality effort. It could have been either a far greater book, or a far shorter book, which also would have been greater.
Dot –
Incredible book a solid good read for the chronic procrastinator
– This was the first book in years & the first in 2025 I have finished . As soon as I opened it, I truly couldn’t put it down. I knew deep down I feared that I may lose momentum by how impactful the suggestions, helpful the tips n relatable I felt to reading this. I was terrified to be stuck in 2x loop cycle of over analyze n overshare… instead of persevering through to finish… so as a tip of encouragement for the more feral readers, I applied one of the 75hard principles by reading 10 pages. I did this by dividing w sticky notes each 10 pages to ensure I WILL finish what I started… I am so glad I did this method!!- This book has helped me gain immense confidence in myself that I had forgotten, it’s shift my mind, my heart my languaging of self on what 2x thinking actually is. I’m absolutely planning on going over this book again several more times, notes, tabs w to immerse fully into the wisdom this book to completely n permanently, transform my life each stage 10x.I was recommended to read this by my teacher, Taylor W. for a Dec group challenge to maximize n position ourselves properly into the new year… I am so glad I picked the physical book. I’m recommending everyone I know to read this book!! It is especially helpful read for those that are spiritually, emotionally mentally wanting to remain growth oriented to go next levels… This is a must have on your book shelf 10/10
Russ Hanush –
This book is life altering!
Wow! Dr. Ben Hardy really out did himself with this one. The author of books such as Personality Isn’t Permanent, Who Not How, and The Gap and The Gain (the last two written with Dan Sullivan!) has done it again! Ben has encompassed many of Dan Sullivan’s greatest life altering tools in this one book, tied them all together, and laid out a plan, with exercises, to 10x your life over and over.That last part is what you really want to focus on – 10x your life OVER AND OVER!We all know about the power of exponential growth over linear growth. Ben and Dan make it easy. I had never really realized how many times I’ve 10x’d my life unitl I read this book.For those of us who are on the path of personal growth, fulfillment, and enlightenment, this is a must read. I was recently interviewed on the I Love Marketing podcast, and was asked about my top 3 books. I couldn’t narrow it down to less than 5, and this now takes the top of 6 at number 1!Buy this book now if you want to live your life to its fullest.
Kay M Bell –
Powerful, transformative
I have read the previous Sullivan/Hardy books and learned a lot from them. However, this book goes a step beyond those first 2. It is a worthy climax to the trilogy.Even though the principles of _10x Is Easier than 2x_ are simple (once you understand them), this book has stirred me to greater *actions* than I could have imagined. Listening to it (with additional interviews between Dan & Ben) and responding to many/most of the journal prompts has helped me clarify what kind of life motivates me to transform myself. And I am doing it!Getting myself to make real changes has always been a challenge, so I must thank Ben & Dan for moving me toward an exciting future. *If* you want to fundamentally change your life, this book could be the key to everything.P.S. I want to thank Ben for the thorough, well-conceived YouTube video series he has created to accompany this book. Really nice work! If you are not sure you want the book, you can start by watching/listening to those videos.
Johnny Mean –
The book “10x Easier Than You Think: How the World’s Most Successful Entrepreneurs Think and Win” is a compelling read that masterfully delineates the art of strategic thinking for optimal outcomes. It underscores the concept that every decision we make comes with an opportunity cost, and how we can navigate these choices can significantly impact our lives.Allow me to share a personal anecdote that illustrates the transformative power of the principles outlined in this book. Recently, I found myself in the throes of the highly competitive Vancouver housing market, necessitated by an unexpected change in my living situation. The book’s concept of “10x thinking” served as a guiding light, enabling me to chart a course towards a future that was not just satisfactory, but truly exceptional.For context, I had been comfortably residing in a one-bedroom condo for three years when the new owner decided to move in. This development thrust me into the heart of one of the most expensive and low-vacancy markets in North America, if not the world. However, in retrospect, this challenge served as a catalyst for change, a “forcing function” that propelled me towards a better future.The book’s teachings encouraged me to shift my mindset from one of scarcity to one of abundance. Instead of focusing on cost optimization, I began to envision what I truly desired: a two-bedroom, north-facing corner suite equipped with air-conditioning and a well-appointed gym. This clarity of purpose allowed me to concentrate my search and, remarkably, secure a place that met all my criteria at a below-market rate.In the face of an abruptly terminated contract and a period of unemployment, I resisted the temptation to settle for what I could afford. Instead, I dared to ask myself: “Where do I want to be living 3 to 5 years from now?” “What would the future me want?” “What decision could I make now that would have me laughing in 3 to 5 years?” “When I have all the money I need, what choice would I make?” These questions, inspired by the book, helped me eliminate distractions and focus my resources on creating the best possible future.Today, I find myself comfortably settled in my dream space during one of the hottest summers on record on the West Coast. I have secured a short-term contract after a brief period of unemployment, and I am confident that this was the best decision I could have made.In conclusion, “10x Easier Than You Think: How the World’s Most Successful Entrepreneurs Think and Win” is more than just a book; it’s a powerful tool for transformation. It has my highest recommendation and Ben has my deepest gratitude.Sincerely,John
Troy Reviews –
10x is Easier Than 2x is an excellent book for entrepreneurs and professionals who want to achieve more without adding unnecessary complexity to their lives. I found the concepts practical, well-structured, and easy to follow. The authors explain how shifting your thinking can unlock higher levels of potential and productivity, while helping you focus on what truly matters. I especially appreciated the clear examples and actionable strategies that can be applied immediately. This is one of those books that I will return to often for guidance and inspiration. Highly recommended for anyone looking to reach new levels of success.
Le P. –
Ce bouquin, comme les 2 précédents coécrits par Dan et Ben sont bluffants ! Après “the gap and the gain” et “who not how”, on vole de découvertes et ah-ha moments ! Ils sont vraiment fortiches ces deux-là pour te retourner le cerveau avec des concepts qui te font imaginer le futur comme si tu avais volé une paire de bottes de 7 lieues ! Quelle puissance ! À lire absolument même si vous n’avez pas d’entreprise. Spoiler : Le 10X n’est pas une question d’argent…
María de León Crowhurst –
Muy buenas estrategias
Maria Acquaroli –
I loved this concept and want to apply it. It’s a revolution, it’s breaking old ideas and patterns, it’s creating new space and new quality of life. Thank you!