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Clean Nutrition That’s Truly Delicious
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Customer Reviews
4.6 out of 5 stars 690
4.6 out of 5 stars 690
4.7 out of 5 stars 699
4.6 out of 5 stars 135
4.4 out of 5 stars 69
5.0 out of 5 stars 26
3.7 out of 5 stars 71
Price
$47.99$47.99
$47.99$47.99
$44.99$44.99
$24.99$24.99
$56.99$56.99
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Item Form
Powder
Powder
Powder
Whole Bean
Powder
Capsule
Powder
Servings
30
30
30
–
20
30
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Calories Per Serving
10
38
60
–
50
5
20
Goals & Benefits
Vitality, gut health, immunity
Gut health, immunity
Joints, gut, tissues, skin
Gold standard taste and purity
Post-workout recovery
Detox, digestion & metabolism
Focus, energy, recovery
Gluten, dairy and soy free
✔
✔
✔
✔
✔
✔
✔
What is beef protein powder and how is it made?
Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.
Does it taste like beef?
Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.
What’s the difference between beef protein and collagen?
Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.
What’s the best way to mix it?
Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.
Is it third-party tested?
Yes. Every batch is tested by an independent lab and made in a NSF Certified and GMP Compliant facility. We believe in real food, radical transparency, and results you can trust.
Is Discontinued By Manufacturer : No
Product Dimensions : 8 x 3 x 12 inches; 1.67 Pounds
Item model number : mhhafd-936
Date First Available : October 16, 2016
Manufacturer : Equip
ASIN : B01M2Y1NN8
Best Sellers Rank: #1,027 in Health & Household (See Top 100 in Health & Household) #3 in Sports Nutrition Protein Powder Blends
Customer Reviews: 4.1 4.1 out of 5 stars (1,491) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
High Protein, Low Sugar: Prime vanilla protein powder delivers 21g+ of bioavailable complete protein made from grass fed beef protein powder, making it an excellent choice for your keto, paleo, carnivore, or protein-forward diet. Unlike many other protein isolate powders, it contains no added sugar, soy, dairy, gluten, egg, or whey. Equip’s clean formula supports bloat-free nutrition and delivers the same amount of protein as a 4oz serving of steak.
Support Muscle Health & Recovery: Packed with collagen, gelatin, and essential micronutrients, Prime Protein powder is ideal for recovery and muscle building post-workout, for both men and women. This clean beef isolate protein powder can be blended into drinks, smoothies, or shakes for a nutritious pre or post-workout fuel, or even added to your favorite dessert recipes for an nutritious protein boost.
Delicious Dessert-Like Flavors: Choose from 8 indulgent beef protein powder flavors, all made with only a handful of real-food ingredients and naturally sweetened with stevia, including chocolate, vanilla, unflavored, strawberry, salted caramel, peanut butter, iced coffee and cinnamon roll. Prime Protein is a delicious way to enjoy whole-food nutrition and makes an excellent alternative to bone broth for those with a sweet tooth.
Clean, Pure Ingredients Only: Say goodbye to unnecessary additives. Prime Protein powder for women & men is crafted with the best real, whole ingredients, offering a pure, nutrient-dense protein blend without fillers, artificial flavors, or junk.
Made with Care & Guaranteed Quality: Prime grass fed beef protein isolate powder is 3rd party tested. If you are not satisfied with your first purchase, we offer a 30-day refund or replacement. Please note that Amazon doesn’t accept food product returns, so reach out to us directly for quick assistance.
9 reviews for Equip Foods Prime Protein Powder | Clean, Grass Fed Beef Protein Powder | Carnivore Protein Isolate | Paleo, Keto Friendly | Gluten & Dairy Free | Helps Build & Repair Tissue | 30 Servings, Vanilla
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$67.99

Jillian C. –
Top tier
I’ve tried a lot of protein powders, but Equip’s Prime Protein in Vanilla has really set itself apart. It’s made with beef isolate instead of whey, which means it’s much easier on my stomach—no bloating, no heaviness, and it digests cleanly after workouts.The vanilla flavor is smooth, not overly sweet, and mixes well with just about anything—water, almond milk, or blended into a smoothie. I especially like that it doesn’t have that chalky texture you find in a lot of protein powders. It’s versatile enough to use post-training or even for baking high-protein snacks.From a performance standpoint, it gives me exactly what I need—high-quality protein that supports muscle recovery, strength, and lean muscle growth without any junk ingredients. I also really value Equip’s transparency in sourcing: clean, grass-fed beef protein with no fillers, gums, or artificial flavors.As a hybrid athlete balancing HYROX, CrossFit, and endurance work, recovery is everything. Equip Prime Protein has become a daily staple for me, and I genuinely notice the difference in how I feel and perform. If you’re looking for a clean, great-tasting protein that’s easy to digest, the vanilla Prime Protein is a no-brainer.
Jordan –
Excellent Quality and Taste!
I’ve been using Equip Prime Protein for a while now and keep coming back to it—it’s clean, high-quality, and easy to digest. I really appreciate that it’s made from grass-fed beef and doesn’t contain any weird fillers, artificial sweeteners, or dairy. The vanilla flavor mixes smoothly with water, milk, or smoothies and tastes great without being too sweet.It helps with recovery after workouts and keeps me full longer than most other protein powders I’ve tried. Definitely worth the price for the quality and purity. Highly recommend to anyone looking for a clean, reliable protein source!
Caitlin R –
Worth the price tag
I used a $10 handheld frother and a half cup of almond milk – WOW! It blends easily, with very little clumping. If protein can taste fresh and clean, this one does. My shake was very creamy and could pass as a milkshake… I’ve tried a couple like Premier Protein and Orgain, which I didn’t hate, but this is fantastic. I’ll be using this until the company eventually sells out to a larger corporation, as most quality products do.
M Meister –
Worst protein powder I’ve tried!
Okay so I want to start by saying that I am a very optimistic/positive person by nature so it takes a lot for me to write a negative review. BUT I feel that it’s necessary because of the overall good rating on this protein powder and I want people to know that there are more opinions out there on this.I used to drink the Gold Standard vanilla whey, have tried a pea protein one… and on my quest to have more natural ingredients in my life, I recently tried NAKED and then Prime Equip.I was so excited to try this one because I’d heard good things and I love the simplicity of the ingredients. The package arrives on my porch, and I’m so excited so I run out and grab it and tear open the package. The smell is overwhelming. It’s smells like vanilla cake batter but like a very chemically processed smell along with it. I wasn’t going to judge solely off smell though. So I put some in a glass with milk and used my handheld frother to mix it up. HOW do people get this mixed in? It’s sticky on your hands/everything it touches, and it doesn’t break down in a blender bottle or with a frother. Which is a huge convenience factor for me. It’s super chunky and after it’s mixed in (even with the nutribullet, which is what I would recommend), it separates to the top and gets chunky again. I’m so disappointed. I got the chocolate and the vanilla, and the chocolate taste is better than the vanilla (which just tastes like straight chemicals I don’t know how). But they’re both pretty bad. For the price of these, it’s a real bummer that you can’t return them. A sample packet would be nice to be able to taste test in future but overall I’m really disappointed and would not recommend this protein powder.
Bitshox –
Former Vegan — One of the Few Proteins I Tolerate Well
I was vegan for 12 years and I still don’t do dairy, so I’m very cautious with protein powders. Most whey or plant proteins either upset my stomach or taste overly sweet and artificial.I’ve been pleasantly surprised with the Vanilla Equip. I seem to tolerate it really well — no bloating or weird after-effects — which is huge for me. The flavor is subtle but good. It almost tastes like marshmallows? Not in a sugary way, just kind of soft and lightly sweet.It does not mix well just shaken in water. I tried that first and it was clumpy. This definitely needs to be blended or added to a smoothie for the best texture.My favorite smoothie lately is banana, dragonfruit, strawberry, a scoop of this protein, and a spoonful of nut butter. Blended, it’s creamy and actually feels like a treat while still being simple and clean.I also use it in all my Ninja Creami ice cream concoctions, and it works great there. It adds a mild vanilla flavor without making things overly sweet, which I appreciate. Also if I can get some gains while having my ice cream – I’m happy.Giving it 4 stars because I wish it mixed better on its own, but overall I love it, it’s one of the few proteins I actually feel good taking.
Diane B Sparks –
Delicious!
This protein powder is delicious, no after taste, just really good. I use it for a fruit smoothie in the morning, doesn’t clump.
Edith Schulman –
Prime Protein Powder
I am giving this 5 stars because I know it’s a good company and I do intend to by their Prime Protein Powder that is unflavored. I bought the vanilla and it is TOO SWEET. I will mix it with the non flavored. Half the stevia would be enough. It leaves an aftertaste (the stevia).
kazy l –
Simple clean and tastes fabulous
Genuine consumer –
This is rich in collagen as it’s naturally derived out of beef. You get the complete protein profile of all amino acids and nitrogen to lean out and build a dense muscle. I preferred chocolate flavour but vanilla is also not that bad.