Streaming and Digital Media: Understanding the Business and Technology

Price: AED 257.00
(as of Sep 09, 2025 10:01:19 UTC – Details)

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
New In The Book:
– Consumer generated content and portals
– Distribution of full-length video content
– New distribution outlets for delivering content (Sling, TiVO, IPTV)
– Addition of Flash streaming technology and Podcasting
– Up-to-date market research and data
– New industry pricing data

Publisher ‏ : ‎ Routledge
Publication date ‏ : ‎ 29 March 2007
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 264 pages
ISBN-10 ‏ : ‎ 0240809572
ISBN-13 ‏ : ‎ 978-0240809571
Item weight ‏ : ‎ 499 g
Dimensions ‏ : ‎ 22.76 x 16.15 x 1.55 cm
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